Are you "Cutting Edge" or Losing Your Edge?

We hear it again and again, how important education is; the question is; "Are you doing something about it?" Everyone NEEDS education... Doctors, Lawyers, Accountants, Plumbers, Electricians AND HAIRDRESSERS!

Why do we need to learn something new? Most of us have been doing this for years. We forget that our clients want something new and different and we get tired and stale. Education can motivate and inspire us! Those are exactly the reasons you need to learn what is happening in our industry. Clients are constantly exposed to "NEW" and "DIFFERENT" on television and in advertising. Everything changes so quickly these days and our industry is no exception. Are you Cutting Edge or losing your edge?

Hair Products have changed. Do know what is new and different with respect to ingredients and product performance? Hair Color has changed. Do you know how application, product use and foil placement today is different? The business of owning a salon has changed. Do you know how to get more clients into your salon? Do you know how to keep them coming back and sending them friends? Hair cutting has changed. Your clients see new and different every day in magazines and on television. Are YOU ready to perform?

What may look like a big investment in education and knowledge is pennies compared to what you will get back from your clients and in your pocket! Not only will you get strong and positive feedback from them but the feeling of empowerment and security that comes with knowledge is irreplaceable. Remember, each and every client that sits in your chair is worth between $400 and $1000 dollars depending on the prices you charge. Educate yourself and they will stay with you and send their friends.

As you may know, we here at Coastline are passionate about this industry. We are hairdressers working with hairdressers. We teach classes, work as stylists and own salons. We cannot keep you current, without being current ourselves. Our love for this industry is evident in everything we teach and everything we present to you. If we are fortunate enough to have you in any of our educational classes, you too will see how important we believe that "KNOWLEDGE" is the "REAL TOOL OF OUR TRADE".

"Are You Cutting Edge, or Losing your Edge"? Check out the calendar of classes that Coastline offers. Remember, we are hairdressers educating hairdressers! Hope to see you soon!!

See our class schedule in this newspaper or visit our website at coastlineeducation.net, where you may sign up for our free on-line newsletter.