● Clients are stretching out visits. More clients are doing their color
at home.
● The economy is scaring everyone. Retail sales are down. Diversion is up.
● Expenses are up. Profit is down.
● New clients are down. Stylists are leaving for other salons or to
rent a chair.
● L’Oreal is buying everything in sight. (They just bought CB Sullivan &
Essie Nails).
● More salons than ever are going out of business!

We understand the challenges you face every day! You need answers and someone you can trust to give you answers that benefit you, not the person or company giving them. We’d like the opportunity at this Free Open House to show you why that someone is us, Coastline Enterprise. (See more about who we are on the next page)

Unlike technical and business education from other companies, our education is not product specific. Our focus is to give you the facts you need to make better decisions. Decisions that will put more money in your pocket...Guaranteed! Come and spend 3 hours with us at this Open House for owners and staff. We guarantee you’ll be more knowledgeable by attending!

 One person in each meeting time will
win 4 days of Free Color Education!

Here's the Agenda

Hair Agenda

• The #1 “technical” reason clients leave your salon!
• 3 reasons why ammonia free color is worse for clients hair than color with ammonia!
• The 2 main reasons color clients leave your salon!  (If you’re not looking at your retention reports,
• you don’t really know who is leaving do you?)
• 5 ways you’re taught to use more color than necessary.
• 4 crucial mistakes stylists make when using Demi-Perma-nent color and how they cause you to LOSE CLIENTS!
• 5 ways to reduce your color bill! (You’ll be surprised!)
• The #1 mistake stylists make when deciding what volume    developer to use.  (You’ll be amazed how many other problems this causes!)
• 5 reasons why clients leave salons and color their hair at home! (Price is one of them but not the main reason).
• Discussion led by Lisa Kelley, a Nationally Board Certified Hair Colorist

Client and Business Building Agenda

• 7 guaranteed ways to increase your sales
  and income as a stylist and owner!
• How to DOUBLE product sales by simplyasking thisquestion!
• 3 simple steps of introducing change to clients!
• 5 ways to get more new clients
• 4 ways to win the Product Diversion War!
• Two steps to take in order to keep more clients in your chair
• The 2 main “customer service” reasons clients leave your salon
• The #1 reason stylists leave for another
  salon or to rent a chair
• Are you a "professional" and have a "career" or just a "job"?
• 3 sure fire ways to improve your profit!
Discussion led by Leo Lapierre, a Salon Industry Business Expert, Coach and Consultant.